Keeping up with the Latest Tourism Trends: Why It Matters to Your Business
Whatever aspect of the tourism sector your business is involved in, you need to keep your finger on the pulse. Formerly beloved concepts and products go out of style, to be replaced by more modern elements that end up capturing more of the market. New destinations, new technologies and means of transport have caused major shifts in the industry. Early adoption of new trends is vital.
13 Tourism Trends to Watch Out For
Below you find thirteen of the most significant tourism trends right now and in the future.
- Solo Travel
Leisure travel used to be a family affair or something that couples undertook together. While that’s still the case for many, more and more people are choosing to strike out on their own. Enjoying a solo trip is no longer so unusual and tourist trends increasingly reflect this. The needs of solo travellers are diverse. Some simply want to travel without the distraction of a companion. Others are young singles looking for social activities or to find a partner. Some widowed seniors even use long-term hotel stays or cruises as a luxurious alternative to conventional elder care. These tourism trends are set to grow and grow.
Video: Travel Solo Around the World
- Eco Travel
Tourism trends are heavily influenced by the concerns and mores of the customer base. As a new generation becomes increasingly relevant in the marketplace, the ideals driving their purchasing decisions create new tourism trends. Eco travel is just one example of these tourism trends, reflecting a growing concern among today’s travellers for ethical and sustainable tourism options. Eco travel includes simple changes, such as the availability of carbon credits when booking a flight or the option to rent an electric instead of a conventional vehicle. More sophisticated examples might include tourism with a volunteer element, perhaps working on a nature reserve or engaging in conservation work.
Video: Ecotourism – A Sustainable Way To Travel
- Local experience
Today’s tourists don’t want to be insulated from the places they visit inside a cultural bubble. They want to engage with and participate in the local culture. From enjoying local cuisine to celebrating regional festivals and holidays, local experiences are set to become some of the top tourist trends to watch. One example of a popular local experience would be visiting Japan during a major festival, renting formal Japanese clothes to wear, consuming regional delicacies and engaging in traditional games or cultural activities. Another might be a long stay with a host family in the destination country as a means to learn more about the local culture.
Video: A Local Travel Guide of Amsterdam
Video: Food Travel Vlog about Local Food in Hong Kong
- Personalisation
You’re probably familiar with those ads that pop up on social media and certain other websites, ads related to things you’ve looked at or purchased online. This is just one example of personalisation. As well as in marketing tourism more effectively, personalisation can apply to every aspect of the tourist experience. Today’s consumers expect experiences that closely match their personal preferences, from destinations to accomodation and the kinds of activities they’ll engage in. The more closely an experience can be tailored to a client’s desires and expectations, the more likely they are to return and to use the same service again.
Video: Personalised Marketing by Nicole Martin
You can read more detailed information and examples about personalisation marketing in tourism in the article “5 Ways Personalisation Marketing is Used in the Tourism Industry”.
- Bleisure Travel: A Millennial Tourism Trend
The concept of combining leisure and tourism with travel for business is hardly new: “bizcations” have been popular for many decades. As the tourism sector attempts to woo a more frugal customer base, however, the concept o
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